This did not begin as a business.

It began as a decision. I am a pet parent, an advocate of animal welfare, a human in healing—watching how animals give love without contracts, conditions, or guarantees.

I saw birthdays celebrated lavishly for pets while shelter animals waited quietly.

I saw joy everywhere except where it was needed most. 

So I asked a different question:

What if celebration could heal—not just entertain?That question became the first shelter celebration.

That celebration became a model.

That model became a movement. This website, these events, and this growing community all trace back to one choice:

To let animals lead humans back to love.