Functional fresh feeding rooted in Pet Culinary Medicine principles, designed to support wellness, ingredient intentionality, and quality of life.

CORE FORMULATION PACKAGE

✔ 90-minute deep-dive consultation ✔ 2 custom treat recipes ✔ Each recipe includes: Purpose (e.g., gut-friendly, calming) Ingredient breakdown (why each is used) Portioning guide (by size + frequency) Shelf life + storage guidance ✔ Ingredient substitution list ✔ Basic product positioning Support: ✔ 5-day email support (clarifications only)

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SIGNATURE FUNCTIONAL LINE

✔ 90–120 minute strategy + formulation session ✔ 3 custom treat recipes ✔ Each recipe includes: Functional purpose (gut, skin, calming, etc.) Ingredient synergy explanation Portioning + feeding frequency guide Shelf life + storage system ✔ Functional product mapping: How the 3 treats work together as a line ✔ Basic pricing guidance ✔ Ingredient sourcing guidance (local practicality) Support: ✔ 7-day email support ✔ 1 minor revision per recipe

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FROM PASSION TO PRODUCT PROGRAM

Strategy ✔ 2 sessions (Strategy + Formulation) ✔ Brand positioning (wellness angle, niche clarity) ✔ Product direction (premium vs everyday vs therapeutic) Product Development ✔ 4–5 custom treat formulations ✔ Clearly defined functional categories: e.g., Calm Bites, Gut Glow, Skin Support ✔ Ingredient synergy + formulation logic ✔ Portioning + feeding integration Product System ✔ Shelf life + storage protocols ✔ Basic production workflow (small batch) ✔ Ingredient sourcing guide (PH-based options) Business Foundations ✔ Pricing framework ✔ Starter product menu Brand Layer ✔ Product naming direction ✔ Brand story guidance Support ✔ 14-day email/chat support ✔ 1 follow-up call (30–45 mins)

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CORE FORMULATION PACKAGE
SIGNATURE FUNCTIONAL LINE
FROM PASSION TO PRODUCT PROGRAM